Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series)

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Paperback: 256 pages
Publisher: Information Today, Inc. (March 3, 2003)
Language: English
ISBN-10: 9780910965637
ISBN-13: 978-0910965637
ASIN: 0910965633
Product Dimensions: 9.4 x 6.1 x 0.6 inches
Shipping Weight: 13 ounces (View shipping rates and policies)

Research professionals in the advertising and marketing game are a rare breed. Working in one of the business world s true pressure cookers, these super searchers find and analyze the information that fuels today s most successful new product launches and advertising campaigns. Their market research expertise provides critical strategic support to new business teams, account managers and planners, copywriters, art directors, and sales promotion specialists at every major international ad agency. Here, Grace A. Villamora Director of Knowledge Management at Euro RSCG Tatham Partners gets 13 research pros from such firms as TBWA\Chiat\Day, Leo Burnett, and Interpublic to share the tips, techniques, and resources that have made them the best in the business. Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series)